Are You Camera Ready? Fashion Tips on Always Looking Your Best

I picked up the term “camera ready” from a former Marketing Manager.  You know how each time you are aware that you will be posing for the camera you make an extra effort to ensure your hair is in place, your make up is applied and that you are fabulously dressed.   Well “camera ready simply means that – being ready to take a photo. Who doesn’t want to look their best when taking a photo? 

Being “camera ready” is important attribute in marketing as this is a dynamic field and agendas change all the time. I always found that it was on my worse dressed days that I would be sent out of the office to a meeting or attend a prize giving function to present a prize… hello photo opt. So I learnt the hard way that being well dressed is a very good habit to adopt.

This does not only apply to work. When dressing for work or play, casual or formal events always make an effort to coordinate your clothes and accessories as opposed to simply throwing together the first things you can find. Who wants to be looking like something the cat dragged in and find yourself suddenly being introduced to the most gorgeous guy? And don’t say if it was meant to be, then your attire would not matter. First impressions matters and you only get one change to make a first and what could be a lasting impression.

Here are 7 fashion tips on always being camera ready:

Plan your attire each week. You can select one trouser and 5 different tops and blouses. Or you can decide to be versatile and alternate between a dress, a skirt or trousers with interchanging top or blouses. When you plan what you are going to wear suddenly you dig out of your wardrobe clothes you have not worn in ages and you are able to match it up with something you never thought of wearing it with before. 

When putting together new outfits, try them on the night before to ensure that it works. Nothing is more disorienting than discovering that your planned outfit does not look as smashing as you thought. Other than delaying you, this simply panics you into grabbing the first thing you can put your hand on.

Find at least 4 different looks for the same top or trousers by wearing different fashion accessories, coats, jackets etc. When you can do this well, suddenly you find that -less is more- and that you do not need tonnes of clothes to dress well, just key quality pieces.

Invest in some statement jewellery which transforms simple clothing into glamorous looks. Handcrafted jewellery pieces are a must as they are usually unique jewellery pieces and sometimes one of a kind.

Head scarves and hair accessories are so important on those bad hair days. The trick is to have many headscarves so that you can find one that will compliment an outfit. Go for a mixture of plain coloured, multi coloured, patterned, striped, polkadots etc. 

Use the winter sales to stock up on tights. Not just your traditional grey and black but get some funky tights with some funky colours and patterns. This will give you more versatility in planning your wardrobe as you can now include skirts and dresses in your weekly ensemble.

Nourish your hair and skin on a daily basis to attain naturally better skin and hair. It is all well and good to use external products but nourishing our bodies from the inside results in less extensive outer body work. Supplements such as aloe vera gel and royal jelly tablets go a long way in improving skin elasticity and hair condition. When we are healthy from the inside it shows on the outside.

So be camera ready and take advantage of spontaneous, spur of the moment opportunities that come your way. Looking good makes you feel good.

Ethical Fashion – A Short History

In 2009 ethical fashion has started to really make waves on both sides of the Atlantic. Long gone are the days when ‘ethical’ and ‘fashion’ were two words that signified dowdy designs, clunky accessories and seriously unstylish fabrics.
So how did ethical fashion come about?

1. Globalisation is making the world a smaller place.

In the last 10-15 years, globalisation has helped bring issues like worker exploitation and environmental damage to the attention of consumers in wealthy countries. Activists like Naomi Klein, who wrote No Logo, helped to unite disparate groups of concerned citizens to sit up and take notice of how fashion supply chains were really working in the global economy.

Thanks to people like Klein, and thousands of students and activists, not to mention the power of the Internet, nowadays you can’t run a factory using child labour and expect to get away with it. To put it simply, you will get caught out, and there will be major repercussions on your business, with the risk that customers will desert you for your competitors. So it’s no surprise that fashion companies are taking into account the conditions of workers who are making their goods.

2. Concern for the environment.

The rise to prominence of the issue of climate change has turned environmentalism from a fringe concern into the mainstream. And people are increasingly asking how big the footprint of their clothes and accessories is. Fast fashion that’s here today and gone tomorrow can actually be extremely damaging to the environment, as it literally becomes ‘throwaway fashion’ that is disposed of as soon as the buyer no longer wants it.

3. Questions marks over extreme budget retailing.

Budget retailing, where prices are just too low to be true, encourages customers to disregard values that are important to them, and there’s a growing realisation among consumers that ridiculously cheap items of clothing come at a price – to the environment or to workers’ lives in poor countries. People are realising that these workers are the ones paying the true price of our cheap clothes. And in the era of globalisation, out of sight doesn’t mean out of mind.

4. Sustainable can be sexy.

Crucial to the growing success of ethical fashion is that a growing band of designers in the US and Europe are proving that sassiness, style and ethics can work in harmony together without compromising look and fashion sense. Buying ethical fashion isn’t about buying because you feel guilty, but because you like the style or the colour or the cut. The ethical bit is the cherry on the cake!

So far, so good. But how will this movement survive the credit crunch? Recession will actually be good for ethical fashion, as it will force ethical brands to focus on implementing more competitive prices. Because let’s face it, customers still equate ‘ethical’ with ‘expensive’ and although prices have been coming down in recent years, some brands still need to do more to bring pricing in line with customer expectations. This doesn’t mean competing with the bargain basement throwaway fashion brands, but creating affordable ranges of clothes and accessories. So ethical fashion will not fade. In fact, the movement is likely to influence the mainstream more and more as times goes by.

So fashion will be beautiful because it’s beautiful, and beautiful because it’s ethical.